One of the best new marketing strategies is to work with influential people that have large social followings. As influential people increasingly build their own media platforms and reach, brands must consider how to best pair their product offerings with the influencers that can best promote them.

As it turns out, not only is this more effective than most digital advertising, the campaigns go well beyond the promotion period because prospective customers are more likely to remember the campaign since it features someone they trust and respect.

Teaching tips, progressions and other advices for a swimming instructors.
Table of content:
General teaching tips
General Teaching Progression
Swimmer with Trouble Breathing
Fearful Swimmer
Developing Strokes

General cognitive assignments:
Avoid unnecessary movements during all phases
Move forward as much as possible during kick and stroke
Optimum alterations of action and relaxation of muscles during kicking , pulling and recovery
Increase propulsive forces by leg kick and arm pull
Make kick impulsive at the very beginning, sticking to water, and armstroke soft from beginning with acceleration at the end, with good water feeling
Decrease resistance of the body at all times. Make recovery action of arms and legs with good streamlined positions
Ensure rigid transfer of power to the body from kick and pull through locked joints in correct timing
Realise aims of movements in each phase but also prepare for the movements in following phase

Co-ordinate good breathing actions with movements as follows:
Hold the breath with leg kick, exhaling during arm pull, inhaling when bringing arms together and recovery actions



1. Leg kick phase
2. Gliding phase
3. Arm pull phase
4. Elbows bringing together phase
5. Arm recovery & leg flexion phase

Several studies have shown that mindfulness-based interventions in clinical settings can elicit positive outcome such as: reducing anxiety or increasing psychological well-being, which could
be beneficial to the sport experience too. Evidence of mindfulness applied to the sport and physical activity context has not been yet systematically reviewed. A literature research was undertaken using
PsycInfo, Medline, Science direct, ISI web of Knowledge & Ovid databases, reviewing afterwards the references of the retrieved articles. Seven out of the 52 studies, dated between 2000 and 2010
and related to mindfulness and sport, exercise or physical activity, were analyzed. Research outcomes included high correlations between mindfulness and flow state, suggesting that the more
mindful individuals are, the more likely to experience flow states. Mindfulness-based interventions and mindfulness high score measures had no effect on sport performance improvement. However,
they may be effective in enhancing psychological well-being, directly related to the sport performance.

A new study has an old answer for mental health issues: Physical exercise is an underutilized method to reduce depression and anxiety.

“In today’s rush, we all think too much — seek too much — want too much — and forget about the joy of just being” (Eckhart Tolle).

Mindfulness can add to the quality of our lives in numerous ways, from nurturing a sense of inner peace to improving the quality of a workout, from enhancing self-confidence to facilitating deeper and more meaningful relationships with others.

Mobile marketing impacts the sporting industry. Major sporting events are a key driver of emergent communication technologies, and text marketing is no different. The 2012 London Olympics saw mobile advertising grow by 50%, as businesses recognized the enormous power of the spectacle as an attention-grabber that could attendees into phone numbers on lists.

Other sports organizations are realizing the potential of text marketing as a way of engaging fans whose prior involvement in the game was limited to hollering support (or abuse!) from the touchline. The smartphones now carried by most fans allow them to interact directly with their club or team. Collegiate athletic departments are looking towards the 35% of young sports fans who routinely comment on games via social media.

Yes, people can change. But you can’t just snap your fingers and say goodbye to well-established patterns, even when those patterns result in bad consequences. Sure, you wish it could be easier. You may be impatient with yourself, giving yourself a good scold: “Just stop it already!” Oh, how I hate the word “just” when it pertains to change. We don’t change “just” because someone (even ourselves) wants us to.

School physical activity programs are a key vehicle used in developing healthy active lifestyles among children and youth; however, the absence of mindfulness in these programs has given rise to numerous problems (such as body-mind dualism and stress) that interfere with attaining program objectives. This paper discusses what mindfulness is, why it is needed, and how mindfulness can be integrated into school physical activity programming.

As shown in this slide, the sport industry is composed of three distinct segments—egalitarian
sport (ie, participant sport), elite sport, and entertainment sport. Incidentally, the term
egalitarian means free, classless, equal, open, and unrestricted domain of activity.

Special issue of American Psychologist focusing on leadership theories.

Both satisfaction and mindfulness relate to sustained physical activity. This study explored their relationship. We conducted a cross-sectional study with 398 Dutch participants who completed measures on trait mindfulness, mindfulness and satisfaction with physical activity, physical activity habits, and physical activity. We performed mediation and moderated mediation. Satisfaction mediated the effect of mindfulness on physical activity. Mindfulness was related to physical activity only when one’s habit was weak. The relation of mindfulness with satisfaction was stronger for weak compared to strong habit. Understanding the relationship between mindfulness and satisfaction can contribute to the development of interventions to sustain physical activity.

We performed a comprehensive review and meta-analysis
of published and unpublished studies of health-related studies
related to MBSR.

A spread-sheet to practice not being judgemental.

How to practice being mindfull?

Jump into the pool with Tonya Nascimento. Experience the rhythm of your stroke, the comfort of the water holding you up, the rush of the water past your ears, the craziness of hundreds of people swimming in circles and spaced just so. Competitive swimmers, like all athletes, can benefit from practicing in the moment.

Can we learn faster if we mentaly rehearse the movements?

One useful addition to the collection of activities in a practice session is to ask the learner to rehearse skills to be learned mentally, without performing actual, overt physical practice. In such mental practice the learner thinks about the skills being learned, rehearses each of the steps sequentially, and imagines doing the actions that would result in achieving the goal.

There are three stages in which motor learning occurs:
1. Cognitive Stage
2. Associative Stage
3. Autonomous Stage

Can we find a good examples for aech in swimming?

What is sports marketing?
Some might argue that sports marketing is a “special case” of marketing, meaning there are theoretical and practical dimensions of marketing peculiar to sports marketing. For instance, courses are offered in services marketing, international marketing, business-to-business marketing and the like because the applications of marketing to these particular contexts require adaptation specific or special to each case. Following this logic, we should accordingly treat sports marketing as a special case to study because its processes do not function or generalize well for other goods and services. That is, some argue these special cases of marketing do not possess theoretically sound (or law-like) principles or axioms that guide practice across a variety of other business contexts.

Sports marketing uses sports, in any form, to help sell goods and services. This particular style of marketing is less about using a single strategy and more about using the content of sports to assist marketing efforts. This is not limited to professional sports, and may include college athletics, minor leagues, or alternative sports.

Tips for encouraging and supporting learning styles

The 7 Habits of Highly Effective People is a business and self-help book written by Stephen Covey. It resents an approach to being effective in attaining goals by aligning oneself to what he calls "true north" principles based on a character ethic that he presents as universal and timeless.

This article will focus on the emerging practice of mindfulness within the sporting environment. An overview of what mindfulness is and how it can help athletes will be outlined. Some tools that athletes can use to practice being mindful also are provided. Studies that support the theory will also be explored and a conclusion will summarise all the points highlighted within this article.

Becoming skilled at mindful awareness requires practicing mindfulness. Mindfulness training involves exercises such as the body scan exercise, which involves paying attention to specific areas of the body such as the feet, knees, stomach, shoulders, neck, and arms one by one. Another basic mindfulness exercise is the mindfulness of the breath exercise, which involves deep, rhythmic breathing. These mindfulness exercises can easily be found online. Practicing these exercises several times a day will help you develop greater awareness, and eventually you can translate this awareness to specific tasks and activities. For example, after practicing the body scan and mindfulness of the breath exercises, try practicing mindfulness while stretching. Notice the specific sensations in each muscle as you stretch and notice your breathing patterns.

Swimming is not dull but is, in fact, the ultimate, stripped-down moving meditation. The inability to see almost anything except the line at the bottom of the pool, and hear nothing but the rush of water, creates an insulating, cocooning effect.

It’s a kind of enforced underwater Pratyahara or “sense withdrawal”—the fifth element of yoga as described by the sage Patañjali in his Yoga Sutras. Shutting out external stimuli, such as the glare of the swimming pool lights or drone of pop music, lets the mind settle.

Prepares the body for the demands of a work out or practice
–Increases heart rate, respiratory rate and blood flow to the muscles
–Increases core body temperature
–Enhances muscle elasticity

This guide will start by outlining the key trends that marketers and agencies need to tap to win in today’s sports marketing environment. Then it will identify the core challenges that must be addressed to fully exploit these opportunities. It will sum-up with inspiration from two experienced sports marketers, one on the client brand marketer side (Ford) and one giving a rights holder perspective (EFL).